○ ABOUT TONE
We are storytellers, creators, wordsmiths.
We believe in the importance of good writing and its nuances when bringing content and copy to life. Our work is grounded in storytelling and transforms the ordinary into something engaging, tangible and unique to your brand.
With longstanding backgrounds in advertising, branding and publishing, our writers possess a full suite of capabilities and have significant experience working within the digital and editorial space both locally and abroad.
A LOVE OF LANGUAGE
Good writing shouldn’t just be for the privileged few. Each year we provide copy and content services to those who might not otherwise have the means to afford professional wordsmithing. If we can help you or your organisation, please let us know.
○ OUR FOUNDER
TONE is led by copy director, journalist and author, Alana Wulff. She has worked within the publishing, advertising and branding space for more than 14 years.
Alana’s solid knowledge of copy-based brand building coupled with her passion for storytelling ensures each project is filled with equal parts creative and strategic ambition. Alana is an internationally published author with Random House and Black Inc, and has written countless feature stories, blogs and tone of voice guides for major brands both locally and overseas.
In the past, Alana has penned copy for global organisations and brands including Westfield, Absolut, Two Good Co, SKII, Hilton Hotels, The University of Sydney, QT Hotels, Coca-Cola Amatil, Nestlé, Stockland, Ronald McDonald House Charities, Australian Hearing, NBN Co and more. Her publishing experience includes full-time and freelance roles within Fairfax, News Corp, Pacific Magazines, Bauer Media, Foxtel, Nine Media, Junkee, Nova, and Vice Media Group.
Through her extensive industry knowledge and contacts, Alana works closely with a range of highly-experienced writers and editors at TONE each day.
