After Hours
Studio
- Copy editing
- Proof reading
- Creative ideation
- Creative collaboration
“A succinct and on-brand copy deck that would present the elements of a new studio service offering in both an enticing and helpful way for existing clients .”
○ Brand and Brief
The team at After Hours engaged TONE to assist with copy editing and proofreading a copy deck for a new service offering aimed at existing clients. The copy had to feel on-brand, explain the content in simple yet engaging terms and highlight the benefits of the offering.
Beyond editing and proofing, we worked closely with After Hours to ensure the content captured the essence of their brand with each word, headline and paragraph.
After Hours have a very distinct visual identity and online presence. It was incredibly important to ensure the copy reflected and supported this.
The Result
The new service offering has since been rolled out and is currently available to existing After Hours clients.
Since this work was completed, both TONE and After Hours have been asked join forces to work together on the the visual and verbal brand identity for a new international client. This successful collaboration has provided an opportunity to continue working together going forward.
