US-based brand Intelligent Change creates elevated, thoughtfully designed products to help individuals realise their potential and live a happier, more fulfilling life. Famous for their Five-Minute journals, the organisation is now expanding beyond stationary to include other products that encourage mindfulness, clarity and care.

TONE was engaged by Intelligent Change to create packaging and website copy for two new items within their suite of products – the brand’s first face oil, Intelligent Glow Face Oil, and candle, The Gratitude candle.

• FMCG COPYWRITING

• WEBSITE COPYWRITING

• PROOFREADING

We worked to carefully deliver packaging and web copy that not only conveyed the unique nature of each product and its ingredients but that also delivered on the overarching message of the brand. The copy was crafted to ensure all claims were legally substantiated and limited word counts were adhered to for packaging copy. Across packaging and the website, all copy remained in line with the pre-existing Intelligent Change tone of voice.

Copy that engages, inspires and informs in an instant without overpromising or making unsubstantiated claims.