Underpinned by the desire to exceed expectations and deliver artful, custom creations that surprise and delight, The Flower Bar Co continuously seeks to push the boundaries of what floral art can and should be. For more than a decade, the organisation has provided floral services to an array of fashion brands, publishers, luxury organisations and large-scale events. TONE was asked to assist The Flower Bar Co with creating brochure copy for their latest offering – a bridal edit of three high-quality floral packages. TONE was also asked to create ad copy for the brochure, which was being featured in an issue of Australian VOGUE to a readership that spans Australia-wide.

• COPYWRITING

• ADVERTISING COPY

• EDITING

• PROOFREADING

• NAMING

The creation of a 22-page brochure named The Aisle Edit – aimed at new and existing Flower Bar Co customers. TONE created names for each separate package, as well as emotive long form copy to convey the sentiment and atmosphere of each individual offering. This also included an updated About section for the organisation, as well as ad copy to run alongside the brochure in the March 2023 issue of VOGUE Australia.

As well as writing the copy for the brochure and ad, TONE worked to edit existing copy and proofread all comms before being sent to print.