Best Boy is a full-service production company with an in-house content producer offering catered to advertising agencies. Although the name had worked when the business was a consultancy, the company had since outgrown its moniker, and needed an update. A new name that represented the business and its capabilities in a more authentic way.

TONE was engaged to develop a list of distinct, compelling, and credible brand names for Best Boy that resonated both locally and overseas. A name that reflected their growth, premium offering, international presence and their inviting nature.

• NAMING

Working closely with Best Boy, TONE created a new name for the business that was energetic and active yet premium in its own right. A name that speaks to, and engages, both male and female audiences from around the world while reflecting the high-quality content Best Boy are known for creating. Come to our table and feast on a smorgasbord of creativity. Where creators and collaborators consume and share ideas together. Great work shared generously with our partners and community.