Coote Connex
- Press releases
- Website copy
“Crafting newsworthy and informative copy for the extension of one of Australia’s leading beauty and lifestyle communications agencies.
○ Brand and Brief
Having previously worked alongside Coote Connex on press releases for a range of their beauty and lifestyle clients, it was the perfect fit when Coote Connex themselves needed a press release announcing the extension of their business - Coote Experts.
TONE was briefed to create the press release, which needed to effectively communicate their key brand message to fellow members of the media, positioning Coote Experts as a useful, ongoing resource as opposed to a one-off product.
Coote Experts was positioned as the ultimate resource for businesses, journalists and brands looking to secure highly-regarded and qualified experts for media commentary, opinion, speaking engagements and brand collaborations.
The Result
Since launching in early 2020, Coote Experts has grown from strength to strength, attracting a range of notable thought leaders, personalities and experts to their books. This includes high-profile names such as Anthony Nadar, Lexy Dobbin and Alex Prichard.
