Lack Of Color
- Creative content ideation
- Brand voice
- Website and newsletter copywriting
- Press releases
- Shoot campaign copy
“A creative, almost lyrical approach to all voice and copy touchpoints for Australia’s leading hat retailer.”
○ Brand and Brief
Internationally recognised and celebrated by some of the world’s biggest names, Lack of Color has established itself as the leading hat brand both locally and abroad. Since 2018, we have worked with the brand across numerous touchpoints including tone of voice, website copy, blog copy, new collection copy, press releases, creative content ideation and more.
Our words have filled the pages of look books that have travelled to Europe and the US, accompanied retro shoots in the Californian desert and Hollywood Hills, and helped customers discover the right hats and styles for their face shape.
We have consistently taken a creative, almost lyrical approach to the copy - ensuring any engagement with the brand has the ability to inspire and help new and existing customers lose themselves in a Lack of Color moment.
Our goal has always been to ensure the verbal identity of the brand remains consistent with the ethereal beauty of its visual identity. This allows us to transport customers to another world through an idea, a headline, a story.
The Result
By approaching the copy through a poetic lense, we have been able to strengthen the brands’ overarching identity, create a unique space within the market for Lack of Color to occupy, and bring a sense of escapism to customers’ online and real-world lives. The copy has always needed to capture a feeling, the kind you’d get from an image or film, or a specific time and place.
Across each touchpoint, whether via print or online, the copy and voice embodies Lack of Color’s brand essence while remaining consistent, dreamy, and engaging.
SAMPLE OF WORK FOR LACK OF COLOR
